Hennessy X Charli XCX
A luxury backstage activation designed to elevate brand presence within a culturally iconic live moment. Indigo Moon Artists delivered the VIP beauty experience for Hennessy’s collaboration with Charli XCX, curating a refined backstage activation that blended premium brand codes with bold, tour-aligned creative expression.
Brand Activation: Hennessy x Charli XCX — Luxury Backstage Brand Immersion
Venue: Co-op Live Arena
Environment: VIP backstage tour experience
Objective: Elevate the backstage atmosphere and embed Hennessy into the cultural energy of the Charli XCX tour. Amplification of UGC for Hennessy through activation envolvement and take aways.
Strategic Approach
This activation required cultural sensitivity, premium delivery and aesthetic alignment. Indigo Moon Artists curated a dedicated VIP glam team offering custom airbrush tattoos and bespoke nail artistry inspired by Hennessy brand codes and Charli XCX’s bold creative identity.
Execution
VIP-only backstage glam station
Custom-designed Hennessy x Charli XCX airbrush tattoos
Bespoke nail bar with tour-inspired designs
High-end, discreet backstage team presence
Fast yet refined artistry suited to VIP guest flow
Impact
Elevated VIP experience beyond standard hospitality
Increased dwell time in backstage lounge areas
Strengthened brand perception through immersive design
Generated visually striking, culturally aligned content moments
Positioned Hennessy as part of the experience, not just a sponsor
Strategic Strength Demonstrated:
Luxury experiential design, cultural alignment and premium guest engagement within high-profile entertainment environments.