VELO X Boardmasters Festival
High-volume experiential delivery within a regulated festival environment. Indigo Moon Artists delivered the live creative engagement component of VELO’s Boardmasters activation, providing brand-aligned artistry designed to increase dwell time and enhance visual engagement across a high-footfall festival setting.
Brand Activation — VELO at Boardmasters
Event: Boardmasters Festival
Client: VELO (via agency partner)
Objective: Increase adult consumer engagement and enhance on-stand interaction within a high-footfall festival environment.
Delivery & Impact
Indigo Moon Artists delivered the live creative engagement element of VELO’s Boardmasters activation, providing two professional face painters integrated into the stand’s structured CRM and sampling journey.
Operating within a 5m x 5m experiential footprint, our team executed fast-turnaround, brand-aligned designs in VELO campaign colours, ensuring high throughput during peak traffic periods while maintaining strict Challenge 25 age-verification compliance.
Outcomes:
-Increased dwell time within the activation footprint
-Supported sustained queue engagement during peak festival hours
-Enhanced the visual impact of the stand through wearable brand-aligned artistry
-Encouraged organic social sharing via photo-ready festival moments
-Contributed to a seamless consumer journey alongside sampling and CRM sign-up
The face painting element acted as a visual amplification tool for the VELO stand - increasing footfall curiosity, extending interaction time and creating shareable, campaign-aligned content moments within a tightly regulated adult-only activation.